Email 1
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Subject: Our first steps...
Hi there, and welcome to the newsletter!
Together, we're going to work to give you the best shot at success in IM.
This isn't an easy business... Back when I started online, I was just like you. I didn't have a giant list, or incredible products, or networks of "friends" to promote my packages... I was just an average Joe, trying to eek out a living from this great big thing called the internet.
Over the years, I've learned many lessons - lessons that I hope to share with you through this newsletter. I learned how to create a list, how to track my results, how to do a big JV, and connected with many incredible people - people just like you. In fact, as a customer of mine, you ARE one of the incredible people I connect with!
I want you to have the best shot at success, and have all the advantages that I didn't have. So together, starting next week, we're going to dig down into the nitty gritty details of my business. How it evolved, what I had to learn, and how all of that - including the final results - can help you.
Until next time...
Your friend in Success;
Robert Puddy
P.S. If you want to keep up with me, you can visit my blog at [LINK]. Nothing to sell there, just good solid info. :)
Email 2
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Subject: Laying the groundwork.
Hi again, [FIRSTNAME]!
In my last email, I promised you that we're going to dig down into my business and show you everything I did, from start to finish, to help you grow your IM business - so that is just what we're going to do!
Back when I got started, as you know, I didn't have a big list or any huge connections. But I did manage (somehow... I still don't know!) to get a decent sized joint venture with one of my very first products. It did better than I ever could have imagined!
All we did is add a link to eachothers' products on all of our thank you pages. Simple concept, right? But it went CRAZY! That JV alone launched my career into overdrive.
It wasn't easy. All in all, I had 8 JV partners working with me when I originally created that system. And every one of them had to be convinced that we should work together, they had to be communicated with all the time, and they had to take a share of the profits... It was hard work!
You can do it, too - and you don't have to do it the hard way. If you want to know how, just wait for my next email... I'll be sharing with you a "secret weapon" that I created, to make everyone's life easier!
Your friend in Success;
Robert Puddy
P.S. If you can't wait to see what I'm talking about, just go to [LINK_AKH]. Until next week!
Email 3
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Subject: Advertising? What advertising?
Ok, so you've been waiting patiently for me to get back to you with this "secret weapon". At least I hope you've been waiting patiently - I haven't gotten any frantic phone calls yet!
With that incredible JV, like I said, it was hard work... I put MONTHS into getting everything ready, and it took many sleepless nights to make the system work. I decided to make it easier, but I didn't know how.
I mean, how can you automate JVs like that? Don't you have to have somebody communicating somehow? And what about the rewards? You have to give something to your partners in exchange. You can't just milk their resources and leave it at that!
And then, in a flash of inspiration, it hit me... What if you didn't actually have to communicate? What if, like a reciprocal linking script, you could automate the whole entire process?
After months and months of preparation, I finally released it - my first big product in internet marketing - Advertising Know How!
Its like an advertising co-op. You show an advertisement (that you approve) on your thank you page... And for every viewing that ad gets, YOUR ad gets THREE viewings somewhere else!
Its just like my original JV - everyone trading visitors, and getting more profits in return!
You can learn more about Advertising Know How by going here - [LINK]. And hey - even I'm a member, so you never know who's traffic you'll share!
Watch out for my next email, where I'll talk about a very important part of your online business (in fact, its essential - but you have to wait!)
Your friend in Success;
Robert Puddy
P.S. Don't forget to visit my blog! You can find me online at [LINK_BLOG]
Email 4
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Subject: A breakthrough in IM Science.
I'm about to share a big secret with you - one you probably already know, but aren't applying to your business... At least, not yet!
One of the biggest factors to success in IM is knowing what works and what doesn't. And how do you find out what works? TRACKING!
You have to track everything - down to the finest details of every visitor and every transaction.
Its not easy... In fact, it can be downright difficult! Interpreting the misleading stats you get "automatically" from your webhost can mean hours of extra work figuring out whats meaningful and what isn't... And it still won't tell you where your sales come from and how your visitors arrived - it will only tell you that you HAD traffic!
Now, I finally found a way to fix this... But to find the solution, you'll have to wait until my next email!
Your friend in Success;
Robert Puddy
P.S. If you can't wait to see what I'm talking about, just go to [LINK_HITSCONNECT]. Until next week!
Email 5
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Subject: And then there were two...
Last week, I told you about a new solution to an old problem - how to effectively track your advertising, to eliminate the bad stuff and maximise your profit. Do you want to know how I found this solution? I had it made - custom!
Originally, I created this system for myself. I wanted to know which promotions were working best in which traffic exchange, and which splash pages were working better than the others. There was nothing on the market that could do that for me - so I created it!
Instantly, I had something that could...
- Figure out which publication or traffic exchange brought in the most visitors, when I ran the same ad...
- Figure out which ad brought in the most visitors, when I used the same traffic source...
- Find out when your visitors arrive, and where they come from, for every hour of the day (and every day of the week, week of the month, and month of the year!)
- And - most importantly - figure out which ads were the most profitable ads of all!
Now, when I had this created, I'll admit - I didn't really want to share it. Why? Because it worked so well - and so simply - that it would give my competitors the edge they needed to beat me at my own game!
But I changed my tune... You see, affiliates and joint venture partners, customers and clients, visitors and referrals, they're all my partners in business. Yes, that includes you. And nothing is better for your business - or mine - than helping out my loyal partners!
Think about that for a second. How many more sales can an affiliate generate if they know which ads are working? Hundreds! And what does that mean? More sales for me, and more profits for the affiliate!
Now that I think about it, I was being down-right foolish not offering this service to my valuable business partners like you!
If you want to read more about HitsConnect, you can just go here - [LINK_HITSCONNECT]. There is absolutely no pressure - just the facts. I'll even let you try it out for a whole month, without paying a dime. If you still like HitsConnect when your month is up, you just keep going and the subscription takes care of itself. If not, you cancel, and thats it!
Its risk free, hype free, and cash free - you owe it to yourself to give it a try!
Your friend in Success;
Robert Puddy
P.S. Don't forget to visit my blog! You can find me online at [LINK_BLOG]
Email 6
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Subject: A passion we SHOULD share.
Ok, so other than tracking, we all know what is essential to success in IM... The list!
You hear people talking about it like some magical potion. Get the list! The list will make it happen... All you need is the list!
Well, a list isn't magic... It won't cure your money woes automatically, and it won't guarantee your success.
A list is a relationship. One you share with dozens, hundreds, thousands, or even tens of thousands of people who all have a common interest - like the relationship I share with you.
You can choose to be an authority, a "guru", an average Joe, an ally, an enemy, or even a big Rich Jerk... *wink*!
But you have to build a relationship. You have to become someone that your subscribers grow to know, like, and yes - trust. If you've been in IM for any length of time, you know how valuable that is to your success. You've seen people with a lot of potential - good, honest people - get "caught up" in having so much influence, and ruin their careers with a single email broadcast. We all have.
But a relationship means nothing if there is nobody to share it with! You wouldn't be sending out special offers, neat articles, and interesting links to a list with nobody on it, would you?
So its important to build a list WHILE you build trust. Otherwise, you're building trust with Aweber or GetResponse - not your target market.
In all my internet marketing experience, I've figured out many things that work... And many, many things that don't. Squeeze pages aren't easy to create. You have to have the right offer, the right copy, the right graphics, etc. etc... And all of these elements have to work together to compell your visitors to strike up a conversation with you, and fill in their details.
Using what I've learned, I built my very first internet marketing list to 20,000 people in less than a year. Today, that list is at 35,000 and still going strong. Can you imagine the potential your business would have with that sized list? If you built it right, and created a trusting relationship with your readers, you could be financially set for life!
Next week, you're going to learn how to cut your learning curve to 30 seconds flat - for free, no less! Nothing like this has ever been done before, so keep your eyes peeled!
Your friend in Success;
Robert Puddy
P.S. If you can't wait to see what I'm talking about, just go to [LINK_ISPG]. Until next week!
Email 7
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Subject: An essential tool for squeeze pages!
Ok, so you've been dying to find out just what I was talking about in our last email. You want to know how to cut your squeeze page learning curve down to 30 seconds, and do it for free - right?
Well, let me tell you. Like many other times before, I had a problem... I wanted an easier way to create squeeze pages. You know what happens next - when I have a problem, I get a programmer to solve it for me! (Isn't online success great that way?)
I wanted to take everything I had learned about squeeze pages, and make it so automatic that I could forget it all. Type, click, and send traffic - it had to be THAT simple.
So, I commissioned the creation of Instant Squeeze Page Generator.
But this time, I didn't hesitate to share it with the world - not after the success of HitsConnect!
You see, when you have a bigger list, you have more reach... And when you have more reach, you can make more sales... And when you make more sales, you make more money... And when you're selling my products, thats a good thing for me, too!
Now, that isn't to say you have to promote anything of mine to your new found subscribers. In fact, you can go and get ISPG for free, create your squeeze page, I'll host it for you (without advertising on it!), and you can completely ignore me! You never have to listen to another word I say, promote a single product of mine, or even mention my name. All I ask is that you use it responsibly - because some of the tactics that you can use with ISPG are very powerful!
I'd better hurry up and give you the link now... [LINK_ISPG].
There's no risk for you, at all. Its a free service you can use to build your list, without even having a website or hosting account of your own... And, since you're already a member of my newsletter, you don't even have to worry about optin in to anything!
Even if ISPG isn't for you, I'm sure there are a few tips and tricks you can pick up from creating a page or two... And that education won't cost you one red cent.
Go ahead - try it. You'll thank yourself later! [LINK_ISPG]
Your friend in Success;
Robert Puddy
P.S. Don't forget to visit my blog! You can find me online at [LINK_BLOG]
Email 8
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Subject: Do you want a piece of me?
For a long time now, I've been a member of a terrific (yet infamous) forum online, called the Warrior Forum. There are many excellent individuals there, dispensing good, honest advice.
But, unfortunately, they're fewer and further between than one would hope.
You know, my subscribers, customers, and members - they're like family to me. Each and every one of them deserves every bit of success they can get (including you!) And that means that you deserve better than wasting hours on a forum sorting through the dozens of "bad" answers to find the "good" ones!
I have nothing against the Warrior Forum - really. There have been terrific alliances forged there, many friends visit every day, and I would imagine that millions of dollars - easily - have gone through the WSO section since its creation, so long ago.
But when I see inexperienced people giving bad advice to friends like you, it just rubs me the wrong way sometimes! And when one inexperienced person talks about it, another one undoubtedly follows and repeats the advice... Which is how we end up with forced opt-ins after purchase, 17 one time offers before downloads, giant red headlines, and price tags all ending with the number "7".
You deserve better than that. Sure, the Warrior Forum has its place - and it always will. But sometimes you just need to ask an expert to tell you the truth, instead of wading through the inexperienced posters to find the real gems!
I've spent a long time working on something that will help, but I can't tell you about it just yet... Give me one more week, and I'll let you in on it - I promise!
Your friend in Success;
Robert Puddy
P.S. If you can't wait to see what I'm talking about, just go to [LINK_FKH]. Until next week!
Email 9
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Subject: Building a better mousetrap.
Its finally ready!
The solution to an ever present problem... Who do you ask?
When you have a list building problem, you ask a list building expert...
When you have a traffic problem, you ask a traffic expert.
When you have a copywriting problem, you ask a copywriting expert...
But - what if you don't know any experts? What if you don't know anyone in internet marketing? Or, what if you do, but they're all just beginning their careers? Who do you turn to when you have important questions??
I'll tell you who - the group over at OUR new website, Forum Know How!
Each topic has its own section, and its own dedicated expert. You post a question, and only the most qualified people will answer. And even if everyone and their dog answers your post, you'll know whose answer to trust - because they're the expert!
Just look and see what some of the early members have said already...
"Robert, this is insane ... you don't buy knowledge here, you buy ... experience! Glad I signed up. Thanks a bunch..." Case Stevens
"I have spent that much on e-books that had no way near as much value as I have already received on this forum..." Dave Fullmer
And they aren't the only ones - every day, there is a new success story on the forum. One post was touted around the internet as a million dollar idea - created live, in front of everyone!
And the best part? You can get into FKH for less than you probably spent on ebooks this week, and get knowledge that will last you a lifetime!
I won't try and give you the full scoop in an email - read up on it here. [LINK_FKH]
Keep your eyes peeled for my next email, which is going to blow you away - I promise! Until next week!
Your friend in Success;
Robert Puddy
P.S. Don't forget to visit my blog! You can find me online at [LINK_BLOG]
Email 10
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Subject: Putting all the pieces together.
We've sure come a long way in the last couple of months!
When you got your first edition of this newsletter, we were talking about my very first JV success... And now we're talking about my biggest JV success - the forum full of experts, who are all glad to be a part of the community!
I hope you've gained some good knowledge so far in this newsletter. My relationship with my readers is one of the most important parts of my career. No, make that one of the most important parts of my LIFE.
My subscribers, including you, are a very diverse group... Everything from complete internet marketing newbies to gurus with years of success under your belts. You come from America, Canada, the UK, Europe, Asia, Australia, and everywhere in between.
But you know what? None of that matters. Whether you're a "green-horn" from Sweden or a guru from Singapore, you're all equal in my eyes. You all deserve the same opportunities, the same chances, and the same success.
The internet is open to everyone. Web hosts don't discriminate based on age, search engines on race, PPC on gender, domains on religion... We're all the same here.
I've spent a lot of time contemplating this... Trying to figure out what I can create that can be "the great equalizer" of the internet. What can I create that can give everyone - newbie or guru - the same shot at success when they start out at it.
I think I've finally found it... But you'll have to wait until next week to find out. Sorry for the anticipation, but this email is already getting too long and philisophical - lets break it up and leave some for next time!
Your friend in Success;
Robert Puddy
P.S. If you can't wait to see what I'm talking about, just go to [LINK_LFM]. Until next week!
Email 11
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Subject: Its ready!
Hi there, and welcome back!
Last week we were talking about "the great equalizer". You know how I feel about your success - I want you to have it! And I don't think it should matter how many years you've spent in the business, how many seminars you've been to, and how many business cards you've handed out... Everyone should have the same chance at success!
Of course, if you spend all of that time, doing all of those things, your success will increase - but your chances of succeeding shouldn't change.
A few years ago, I was struggling... With AKH, HitsConnect, ISPG, and all of my other sites, everything was so confusing. Everything had its own interface, and none of them did what I really wanted... So, as usual, I had something created to solve my problems.
It would have to...
- Be installed easily on multiple sites, to give them a uniform look and feel - both for users AND for me.
- Be able to do all of the necessary things, like optins and upsells.
- Create an active membership community for each site, without any manual intervention from me...
- Give me a new way to share all of my knowledge by delivering content in protected areas, instead of on a blog or through an email newsletter...
It wasn't easy. But it was worth it - I knew it would be. Building lists using the membership model is so much easier than squeeze pages and emails, and so much more effective when you add in the community element. Plus, you get a large amount of help to build your lists from members who may earn some commissions from recruiting NEW members. This all helps to compound the effect and sends your list building viral.
But this time, I knew from the start - before it was even a twinkle in my programmer's eye - that it would be released to the public. It had to. So many people could benefit from a product like Launch Formula Marketing, I couldn't keep it to myself.
Since those humble beginnings, its expanded far beyond what I ever imagined... Now content can be added once, and delivered automatically for months - or even years - without admin intervention.
You can literally create 2 years worth of content, setup the signup, payment & commissions, and then just send over traffic. Your autoresponder is integrated, keeping in touch with members... Your content is automatically updated for each member, depending on how long they've been subscribed... And they automatically bring you new members to earn their share of the profits!
This is what I refer to as "the great internet equalizer" - something that will allow anyone, regardless of their experience, to put up a site that provides value and earn a terrific recurring income from it.
It really is that easy. And all you have to do, to take the first step, is read this one simple letter... [LINK_LFM]
Your friend in Success;
Robert Puddy
P.S. Don't forget to visit my blog! You can find me online at [LINK_BLOG]
Email 12
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Subject: Lessons I want to share.
Do you want to know something neat? You've been receiving this letter for 3 months, this week. Every week, I've tried to teach you something new, or share something old, or talk about something in between.
Maybe this is the time when we should look back on everything we've learned together, right?
Well, to review it all would probably take another 12 emails - BUT, we can do the super-condensed-notes version, and get through it in one I bet!
We've talked about how it doesn't take a giant network of "friends" to have success in IM. "Gurus" aren't the only ones making serious cash, you know!
We discussed the benefits of a thank you page joint venture. Not always easy to setup, but now you know how to do it - and you know how to do it faster than most other people do!
We reviewed one of the most important, but least discussed aspects of marketing - testing. And I told you why you should never rely on your "Awstats" for the crucial data you need!
Together, we talked about the real definition of a list - and the responsibility that comes along with it.
I gave you a neat little system to automate your list building, whether you have a website or not.
We talked about the value of getting advice from experienced people, and how much time you can waste trying to find it...
And of course, I showed you what I consider to be my life's work - "the great internet equalizer" - LFM.
I hope this time together has allowed us to develop a good, trusting relationship. I hope you'll come to me with your questions, trust my opinions, and know that I have too much respect for you to ever promote anything I don't believe in.
Lets keep it going. :)
Your friend in Success;
Robert Puddy
P.S. If you can't wait to see what I'm talking about, just go to [LINK_BLOG]. Until next week!
Email 13
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Subject: Lets keep going.
You know, I feel like we're friends now, [FIRSTNAME].
I've told you about my business, my start online... About the times when I've felt vulnerable, the times when I've felt triumph, and the times when I've been unsure...
We've shared some great experiences, and some even better memories...
I told you about my first big venture, Advertising Know How [LINK_AKH]...
We talked about my little secret, HitsConnect [LINK_HITSCONNECT]...
We shared the details of my list building secrets, with ISPG [LINK_ISPG]...
We bonded over Forum Know How [LINK_FKH], and stood in awe at LFM [LINK_LFM]...
So, what comes next? Well, I don't know. There is much more to learn, and so much more to know... We have so much to share, so many things to talk about. So many things I need to tell you!
We really should keep in touch. If all else fails, you can always find me in one of two places... Over at Forum Know How [LINK_FKH], or at my blog - [LINK_BLOG].
I really look forward to hearing your questions, comments, rants and raves. This won't be the last you hear from me, of course - but lets keep the communication going both ways. :)
Your friend in Success;
Robert Puddy
P.S. Don't forget to visit my blog! You can find me online at [LINK_BLOG]